Schema Markup Generator
Create structured data markup in JSON-LD format for Google rich results. Supports Organization, Person, Product, Article, FAQ, Event, LocalBusiness, Recipe, and more.
Structured data markup tells search engines exactly what your content is about using a standardized vocabulary called Schema.org. When properly implemented, structured data can earn your pages rich results in Google — including star ratings, FAQ dropdowns, product prices, and event details that make your listing stand out.
Our Schema Markup Generator creates JSON-LD structured data for the most common schema types: Organization, Article, Product, FAQ, Event, LocalBusiness, Recipe, and more. JSON-LD is Google's recommended format because it keeps your structured data separate from your HTML content, making it easier to maintain.
Adding structured data is one of the highest-impact SEO actions you can take. Pages with rich results see significantly higher click-through rates compared to standard search listings.
How to Use This Tool
- 1
Select a schema type
Choose the schema type that matches your content. For example, select 'Article' for blog posts, 'Product' for e-commerce pages, or 'LocalBusiness' for a business listing.
- 2
Fill in the required fields
Each schema type has different required and recommended fields. Fill in as many fields as possible to maximize your chances of earning rich results.
- 3
Preview the JSON-LD
Review the generated JSON-LD code to ensure all the data is correct and properly formatted.
- 4
Copy and implement
Copy the JSON-LD script tag and paste it into your page's HTML, preferably in the <head> section or just before the closing </body> tag.
- 5
Validate with Google
Use Google's Rich Results Test to validate your structured data and check which rich result types you're eligible for.
Best Practices
Always use JSON-LD format for structured data. Google recommends it over Microdata and RDFa because it's easier to implement and maintain.
Only mark up content that's visible to users on the page. Adding structured data for content that doesn't exist on the page can lead to manual actions from Google.
Use the most specific schema type available. For example, use 'Article' instead of the generic 'Thing' type for blog content.
Keep your structured data up to date. Outdated prices, ratings, or availability information can hurt user trust and lead to penalties.
Implement FAQ schema on pages that genuinely answer common questions. This can earn expandable FAQ rich results that significantly increase your SERP real estate.
SEO Tips
- Use JSON-LD format for structured data — Google recommends it over Microdata.
- Test your markup with Google's Rich Results Test before deploying.
- Add FAQ schema to pages with Q&A content to get rich snippets in search.
- Product schema with pricing can lead to rich product results in Google.
- Always keep structured data accurate and up-to-date with your page content.